Top 5 Pay Per Click Search Engines Brings Targeted Traffic
Top 5 Pay Per Click Search Engines Brings Targeted Traffic To Your Site
1. Google AdWords – Adwords is one of Googles advertising services. AdWords is the largest and most popular of all the pay per click search engines. Google provides great tools to help advertisers, including Google Analytics which is integrated with AdWords to help you discover which keywords perform and which you should cut. Make sure that your Google Adwords ad has the right keywords so that you can drive youre laser targeted traffic to your site. Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
2. Yahoo! Search Marketing Yahoo/Overture utilizes the same principle as Googles Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched. Yahoo! Search Marketings main product, Sponsored Search, provides sponsored listings in search results on the Webs top portals and search engines, reaching over 80% of active Internet users. These include Yahoo! MSN, Excite, CNN, Altavista, Infospace, ESPN and many more. Yahoo! offers two sign-up plans, FastTrack and SelfServe. For $199 the FastTrack plan will provide you with expert research of your website and recommend effective search terms. If you want fast results and youre willing to pay top dollar, Yahoo! Search Marketing is the place to advertise your site. Its a well known site with a good reputation – a professional site with a great system and excellent traffic.
3. Microsoft AdCenter – Microsoft adCenter is the new player in the big league when it comes to pay per click search marketing, but its already making an impact. Microsoft adCenter offers a great range of features including the ability to target your ads to Live Search users who match your optimum target-market criteria. Signing up is quick and easy with a $5 sign-up fee. If youre spending $30 a day in search advertising you can take advantage of QuickLaunch and have one of the Microsoft Media Specialists help you plan, create, execute, and analyze your first adCenter campaign.
5. Enhance – A strong emerging PPC search engine with solid quality control. Ive found their program to be an easy, effective way to purchase PPC (pay-per-click) advertising. An interesting feature available on Enhance, which is not available on Google, is a feature called LogoLink where you can upload an 8040 pixel image thats no larger than 8KB in size. image will then be displayed alongside your PPC ad. AccuMatch system expands keywords to include plurals, misspellings, and (most importantly) simple phrases. Overall, Im impressed with Enhance Interactives service and prices, which Ive found to cost only 20%-30% what a Google click would cost for the same keyword